Cookie Policy
Last updated: 【6/11/2026】
1. Identification of the Data Controller
This website (the "Service") is operated by IMOO STORE LIMITED (hereinafter "we", "us", or "our").
1）Registered Address: ROOM 901 YIP FUNG BUILDING , 2-12 D'AGUILAR STREET CENTRAL HK.
2）Contact Email: support@imoostore.com.
2. What are Cookies?
A cookie is a small text file that a website stores on your computer or mobile device when you visit the site.
1）First-party cookies are cookies set by the website you’re visiting. Only that website can read them.
2）Third-party cookies are set by external services we use for functional, analytical, or advertising purposes.
Cookies allow us to personalize your experience, remember your preferences (such as language or login status), and help us improve the effectiveness of our Service.
3. Your Consent and Options
In accordance with applicable data protection laws, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), strictly necessary cookies that are essential to provide a service explicitly requested by the user do not require prior consent. We do not require your consent to install strictly necessary cookies that are technically required to provide a service explicitly requested by you (such as shopping cart or security functions).
For all other types of cookies (Analytical, Advertising, or Preferences), we request your prior express consent through our Cookie Banner when you first visit our website.
You have the right to:
1）Accept All: Allow all cookies.
2）Reject All: Refuse all non-essential cookies.
3）Manage Preferences: Choose which categories of cookies you wish to allow via our Cookie Settings Panel.
Removing cookies from your device.You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited.
Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).
4. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas. The website cannot function properly without these cookies. Consent is not required.
Source | Cookie Name | Purpose | Duration |
|---|---|---|---|
imoostore | _cart_id | Record the quantity and discount of items in the shopping cart. | 1 year |
_cart_token | Stores a secure signature to protect the shopping cart ID from tampering. | 1 year | |
accessToken | Authentication Token | 6 Months | |
refreshToken | Refresh Token for Session Renewal | 6 Months | |
accessTokenExpiry | Token Expiration Time | 6 Months | |
cc_cookie | Cookie Consent Banner | 6 Months | |
im_rs | Helps maintain the integrity and security of account registration processes. | 24 hours | |
acw_tc | Prevent Hotlinking and Cross-Site Scripting (XSS) Attacks | Session | |
zendesk | __cf_bm | Cloudflare bot detection and security protection | Session |
_cfuvid | Cloudflare user identification and abuse prevention | Session | |
Firework | fw_cc | Cookie/storage categories the visitor granted via _fwn.cookies, re-applied on the next page load | 1 Year |
fw_consent | Tracking consent level the site set via _fwn.analytics.setConsent ("essential" or "non-essential"), so later pages follow the same choice | 1 Year | |
fw_gs | Global store persisted storage. | 1 Year | |
fw_spcfgchnl fw_spcfgpl fw_spcfgoauthcid | Short term cache of Ad config API response. ~30mins. Key varies based on type. | 1 Year | |
fw_ply_vclsa | @dailymotion/vast-client timestamp of last successful ad. | 1 Year | |
fw_ply_vctc | @dailymotion/vast-client total calls counter | 1 Year | |
fw_ply_vctct | @dailymotion/vast-client total calls timeout | 1 Year | |
fw_ads_spcfgchnl | Channel Ad configuration API response temporary cache | 1 Year | |
fw_ply_coords | Floating player coordinates if dragged by user. | 1 Year | |
fw_ply_vast | Temporary cache to prevent certain VAST events to be fired more than once per video view (creativeView, trackImpression). | 1 Year |
The authentication-related cookies listed above are strictly limited to maintaining a user session explicitly requested by the user (login). They are not used for tracking, profiling, or analytical purposes and are only necessary to provide the requested service.
B. Analytical and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. Consent is required.
Provider | Cookie Name | Purpose | Duration |
_ga | User identification to distinguish unique users. | 13 months | |
gaXD1HHJPHGB | Used to persist session state. | 13 months | |
Firework | fw_lets | The last watched engaged timestamp in UTC | 1 Year |
fw_utm | The latest UTM params coming from URL search params. Source of truth is URL Search Params => Previously stored UTM params | 1 Year | |
fw_attr_ref | Referrer for attribution tracking | 1 Year | |
fw_vid | The last encoded video id a user has watched | 1 Year | |
fw_lid | The last encoded livestream id user has engaged with (watched) | 1 Year | |
fw_laid | The last encoded active livestream id user has engaged with (watched) | 1 Year | |
fw_lrid | The last encoded replay livestream id user has engaged with (watched) | 1 Year | |
fw_laewats | Commerce funnel tracking - The last timestamp in UTC that an AVA answer video started playing | 1 Year | |
fw_abt | In order to access this information in Shopify’s pixel extension, we need this value to be in a cookie as it’s the only thing available in that environment. | 1 Year | |
fw_bid | In order to access this information in Shopify’s pixel extension, we need this value to be in a cookie as it’s the only thing available in that environment. | 1 Year |
Google Analytics is configured with IP anonymization enabled and is used solely for aggregated statistical purposes, without linking the collected data to other Google services.
C. Marketing and Advertising Cookies
These cookies enable advanced functionality (like embedded videos) or are used to track visitors across websites to display relevant ads. Consent is required.
Marketing and Advertising Pixels
We may use pixels or similar technologies (sometimes called tracking pixels or web beacons) to recognize a browser or device, record whether a page, advertisement or other content has been viewed or interacted with, measure campaign conversions, and assess the effectiveness of our marketing. Where required by law, these technologies are activated only after you provide consent through the Cookie Settings Panel.
Source | Cookie Name | Purpose | Duration |
|---|---|---|---|
_gcl_au | Track and record conversions | 3 Months | |
_fbp | Track and record conversions | 3 Months | |
Klaviyo | __kla_id | Automatically generated visitor ID | 13 Months |
D. Functionality Cookies
Functionality cookies enhance user experience and website usability but are not strictly necessary for the basic operation of the website. These cookies are only installed after the user has provided explicit consent.
Source | Cookie Name | Purpose | Duration |
|---|---|---|---|
Firework | fw_uid | Randomly generated user id to keep track of a user between sessions. Helps tie together pixel events for user journeys | 1 Year |
fw_chid | The last channel id, set at the widget wrapper level to account for all widget types and layouts | 1 Year | |
fw_dsid | The last showroom the user has visited | 1 Year | |
fw_bmid | The last business membership id which user landed on page with | 1 Year | |
fw_se | Session, value contains string with .delimiter. String consists of fws2 - session version fe73bd67-cf64-44e9-a430-863dee1df5d0 - session id 3 - session count(number of session this user had) 1694441101864 - session start time | 1 Year | |
fw_asidwa | Commerce funnel tracking - The last assistance id that an AVA answer video started playing | 1 Year |
5. International Data Transfers
Some of our third-party cookies (such as Google, Klaviyo, Firework) are operated by providers located in the United States. Where these third-party providers are located outside the European Economic Area, we ensure that appropriate safeguards are in place in accordance with Articles 44–49 of the GDPR, such as the use of Standard Contractual Clauses (SCCs). The acceptance of cookies does not replace these safeguards.
6. How to Manage Cookies in Browsers
In addition to our Cookie Settings Panel, you can allow, block, or delete cookies installed on your computer by configuring the browser options installed on your computer.
Google Chrome: https://support.google.com/chrome/answer/95647
Microsoft Edge: https://support.microsoft.com/help/4027947
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies
Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471
7. Updates to this Policy
We may update this Cookie Policy to comply with legal changes or if we change the cookies we use. Significant changes will be notified via our website.