Privacy Policy

Last updated: 【13/5/2026】

Effective Date: 【20/5/2026】

Summary

To help you understand how we process your Personal Information, we have prepared a brief summary of our Privacy Notice. For more details, please see the full version of the Privacy Policy below. We recommend that you also read the full version of the Privacy Policy so that you fully understand how we handle your Personal Information and what options and rights you have in relation to your Personal Information.

Privacy Notice

This Privacy Notice describes how we collect, use, disclose, transfer, store and otherwise process your Personal Information when you are using our services, including our websites and online services (hereinafter collectively referred to as "Services"). Please read the Privacy Notice carefully and familiarize yourself with our privacy practices before using our Services or providing your Personal Information.

This privacy Notice will help you understand the following:

I. Responsibilities

II. How We Collect Personal Information

III. How We Use Your Personal Information

IV. Legal Bases for the Processing of Personal Information

V. How We Use Cookies and Similar Technologies

VI. How Long We Keep Your Personal Information

VII. How We Disclose Your Personal Information

VIII. How Your Personal Information Is Transferred Globally

IX. How We Protect Your Personal Information

X. Your Rights Regarding Your Personal Information

XI. How We Process Children’s Personal Information

XII. Third-Party Websites

XIII. How This Privacy Notice is Updated

XIV. Contact Us

I. Responsibilities

1. Data Controller Information

IMOO STORE LIMITED (hereinafter referred to as "IMOO", “us”, “our” or "we") a company located in ROOM 901 YIP FUNG BUILDING , 2-12 D'AGUILAR STREET CENTRAL HK, is committed to protecting and respecting your privacy.

We provide Services for IMOO products and are the controller of Personal Information processed in connection with providing our Services to you, which means that we decide on the means and purposes of the processing of your Personal Information.

II. How We Collect Personal Information

The term Personal Information follows a very broad understanding and means any information relating to an identified or identifiable individual. This means that not only the data that, for example, identifies you directly, such as your name or address, is Personal Information but also other data, which when combined with other information accessible to us, enables us to link that data to you, for example, an IP address.

Our channels for collecting Personal Information include: 1. you provide your Personal Information to us directly, 2. we obtain certain Personal Information automatically when you interact with our Services, such as information about how you interact with our Services or us and/or 3. We obtain certain Personal Information about you from third parties.

The Personal Information we collect depends on the environment in which you interact with us, the choices you make, including your privacy settings and the features and Services you use.

1. Personal Information Directly Provided by You

You may provide Personal Information to us directly in which case you are generally free to choose which Personal Information you want to provide to us. However, if some Personal Information is required for the performance of our Services, and you choose not to provide that Personal Information, we may not be able to provide you the Services you requested. Personal Information we directly collect from you may, for instance, include the following:

•If you register and sign in an Imoo account：Some of our Services require you to create an account. In these services, we may ask you to provide Personal Information to set up an account. Types of Personal Information include email address, username and password created.

•If you complete a personal profile: We may collect your username, email address and delivery addresses.

•If you order Services from us, or use a paid Service: We may collect your delivery details(including countries, cities and districts), billing address and other financial information relating to the transaction, order number, name and contact details, information on your purchase/return/refund or other request and any other communication records, so we can process your order.

• When you communicate with us: We may also collect your name, email address, other contact details you provide, IP address and any communications content between us.

• When you subscribe to our newsletters: We may collect your name, email address and information on how you interact with our promotional communication (such as whether or not you have opened the email or clicked a contained link).

• When you follow our social media accounts or interact with us in any other way: We may collect your profile information, the content and details of the timing of the communication exchanged or other Personal Information as required to respond to your request. The data we receive is dependent on your privacy settings with the social network.

• When you share content with others: Some of our Services allow you to communicate and share content with others. The communicated or shared content shall be transmitted through and stored in our system.

• When you use our service website: We may collect your Personal Information from you such as your name, e-mail address, billing address, delivery address, telephone number, product selections.

• We may ask you to provide Personal Information or collect it under other circumstances such as in connection with marketing: Such activities include when you enter prize draws, coupons or other competitions, participate in promotional or marketing activities organized by us or our business partners on our behalf, complete questionnaires or participate in user forums or blogs hosted by us or our business partners. To this extent, we may ask you to provide Personal Information such as your name, address, email address, phone number and other Personal Information as indicated in connection with such activities.

2. Personal Information We Automatically Collect About Your Use if Our Services

In addition to the Personal Information you provide yourself, we may also automatically collect information about your use of our Services, particularly when you are using your device. The Personal Information we may collect includes the following:

• Device information: This may include the device name, device model, region and language settings, device identification number (IMEI number), device hardware information and status, IP address, MAC address, operating system version and the settings of the device used to access the Service.

• Other information about your use of the Service: With your authorization, we may collect your operation and usage records, such as click/browse data, entry/exit time, function operation results, etc., for statistical purposes of product function usage and operation, and to maintain the normal operation of services. We may also collect URLs of the websites you visited before visiting our site (these are called “referring URLs”) and your use of ancillary, non-Imoo websites, apps, resources, and features that are utilized in connection with certain Services; advertising IDs (including Google Ad ID).

Please also see the Section "How We Use Cookies and Similar Technologies" below for further information on Personal Information that we automatically collect via cookies and other tracking technology when you visit our website.

3. Personal Information We Obtain From Third Parties

We may obtain Personal Information about you from third parties. For example, where permitted by law, we may obtain data about you from public or commercial sources, including your activity on social networks you use, and may combine it with other information received from you or relevant to you. In particular, if you interact with us through a social media site or third-party service, such as when you like, follow or share imoo content on Facebook, X or other sites, we may receive information from the social network, including your profile information, picture, user ID associated with your social media account and any other information you permit the social network to share with third parties. We may receive Personal Information from our business partners and other third parties that help us update, expand, and analyze our records, identify new customers, and provide Services that may be of interest to you. We also may obtain other information about you either with your consent or in such manner as we describe at the time of collection.

4. Other Non-Personal Information

Non-Personal Information refers to information which cannot be directly or indirectly associated with any specific individual. We may process aggregated or otherwise anonymized data.

We collect non-Personal Information to understand users' preferences, improve our operational efficiency and optimize our websites and your product experience. If the non-Personal Information is combined with Personal Information, all such data will be treated as Personal Information.

III. How We Use Your Personal Information

1.We will use your Personal Information for the following purposes:

• To provide you with our Services, process your orders or fulfil the contract between us;

• To activate Services you have purchased and your warranty service;

• To diagnose product issues and provide other customer care and support Services;

• To conduct customer surveys in order to enhance your user experience and improve our Services along with their security features;

• To analyze the efficiency of our business operations;

• To analyze error logs to improve watch quality and app functions;

• To allow and manage your participation in prize draws, contests or similar promotional activities held by us;

• To communicate with you and reply to your questions or comments submitted through email or our online platforms, including social media accounts;

• To ensure the functionality and safety of our Services, verify your identity, conduct internal auditing and prevent and investigate fraud, cybersecurity threats or other improper use;

• To enhance and develop our Services, so as to improve the product usage experience, user-friendliness, operational performance, functions and design;

• To pursue or defend against legal claims;

• To comply with our legal obligations.

2. When we want to use the Personal Information for other purposes not covered by this Privacy Notice, we will inform you about that and ensure that the use of your Personal Information complies with the law.

3. We do not make any decisions involving the use of algorithms or profiling that produces legal effects or other effects that significantly affect you.

IV. Purposes and Legal Basis for Processing Personal Information

Our processing of your personal information is governed by the Australian Privacy Principles (APPs). We generally process your information for the Primary Purpose for which it was collected, or for a Secondary Purpose where permitted by law.

1. Consent: In certain circumstances, we will seek your express or implied consent to process your personal information. This applies to:

• Participation in optional promotional activities or User Experience Programs;

• Collection of sensitive information (such as precise location data) where required by law.

You have the right to withdraw your consent at any time, which will not affect the lawfulness of processing based on consent before its withdrawal.

2. Primary Purpose (Performance of Contract & Service Delivery): We process your personal information where it is reasonably necessary for our functions and activities, primarily to fulfill our contractual obligations to you. This includes:

• Providing our Services and processing your orders;

• Activating purchased Services and warranty benefits;

• Managing your participation in prize draws or contests;

• Diagnosing product issues and providing customer support.

3. Legal Obligations: We may process your information to comply with Australian legal or regulatory requirements, such as tax, accounting, or law enforcement requests.

4. Secondary Purposes (Related Interests): We may use your personal information for secondary purposes related to the primary purpose, where you would reasonably expect us to do so. These activities include:• Conducting customer surveys to enhance user experience; • Analyzing business operations efficiency and market trends; • Ensuring the functionality and safety of our Services; • Verifying identity and preventing fraud or cybersecurity threats; • Pursuing or defending against legal claims.

V. How We Use Cookies and Similar Technologies

We use cookies and similar tracking technologies on our website.

For detailed information about how we use cookies, the types of cookies we use, the purposes for which we use them, and how you can manage your preferences, please refer to our Cookie Policy.

Where required by applicable law, we will obtain your prior consent before placing non-essential cookies on your device. You may withdraw or modify your consent at any time through the cookie management tool available on our website.

1. What Are Cookies?

Cookies are small text files that are transferred from our Services and stored on your device. Our Services may use “cookies” and other technologies such as pixel tag and web beacons (together “Cookies”). Cookies may be stored on your computer. Cookies not set by us will not be accessible to us.

2. How We Use Cookies

We and our third-party partners use Cookies to better understand the functionality of our

website and, where applicable, in our online services, to monitor and analyze how you use and interact with our Services so that we can continue to improve them (such as to evaluate the information on how often you use the Services, the events that occur within our Services and where an application was downloaded), We do not link the information we store within the analytics software to any Personal Information you may submit within our website.

We and our third-party partners also use Cookie to analyze trends, administer the websites, track users’ movements around the websites and to collect aggregate demographic information about our user base.

3. Types of Personal Information We Collect

This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, files viewed on our site (such as html pages and graphics), operating system, date/time stamp and/or touch stream data.

4. How Long Will Cookies Stay on Your Device?

Session cookies – such Cookies will only last until your browser is closed and will not be stored on your device. Session Cookies are generally used to track the pages on a site that you visit so that information can be customized in relation to a specific visit to a page of the website.

Persistent Cookies – such Cookies will be stored on your device until you actively choose to delete them or when each Cookie reaches its expiry date. Such Cookies can be used to store your preferences when you use our website.

5. Third-Party Tracking and Online Advertising

We partner with third parties to display advertisements on our websites and applications or to manage our advertisements on other sites. Our third-party partners may use cookies or similar tracking technologies to provide advertisement to you based on your browsing activities and interests. If you wish to opt out of interest-based advertising, you can manage Cookies as described in the following paragraph. Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.

6. Clear/Disable Cookies

Depending on your mobile device and operating system, you may not be able to delete or block all cookies. Please note that if you choose to refuse all cookies, you may not be able to use the full functionality of our Services. These settings will typically be found in the “options” or “preferences” menu of your browser.

See below instructions on how to manage cookies on certain popular browsers:

• Microsoft Internet Explorer

• Microsoft Edge

• Mozilla Firefox

• Google Chrome

• Safari for macOS

• Safari for iOS

Please note that deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like HTML5.

VI. How Long We Keep Your Personal Information

We will only store your Personal Information for as long as necessary to achieve the purpose of collection as set out in this Privacy Notice, unless a longer retention period is required by law. If we are required by law to store your Personal Information beyond this period (e.g., for tax and commercial law reasons), we will delete the Personal Information after the end of this storage period.

After the expiry of the aforementioned retention periods, we will delete or anonymize your Personal Information.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use and disclosure of your Personal Information, the purposes for which we process the Personal Information, and the applicable legal requirements.

If, after you sign up for our promotional emails, you unsubscribe from receiving our promotional emails, we will delete your Personal Information from our mailing lists. However, we will store your email address in a blacklist to ensure that you will not receive any further communication.

VII. How We Disclose Your Personal Information

At times we may make certain Personal Information available to other companies that are controlled by or under common control with us ( “Affiliates” ) and other third parties that work with us in order to provide Services to you.

Your Personal Information will not be shared with third parties for their own independent marketing purposes. We may share your Personal Information according to the following:

• Affiliates: Your Personal Information may be shared with our Affiliates for purposes of rendering our Services to you. If the Affiliates wish to change the purpose of processing, they will ask for your consent, unless another lawful basis exists.

• Service Providers and Partners: Some of our Services will be provided with the help of third parties. We may also share some Personal Information in particular with our partners to provide better Service to you and to improve your user experience.. We may also rely on service providers for identifying and serving targeted advertisements, providing mail services, providing tax and accounting services, contest fulfilment, web hosting or providing analytic services. Any such service providers will – by appropriate data processing agreements – be bound to only process Personal Information on our behalf and under our instructions, unless such service providers act as independent controllers.

• Purchasers and third parties in connection with a business transaction: Where a merger, acquisition, bankruptcy liquidation or similar action takes place, we may transfer or disclose your Personal Information to a limited, but necessary, extent to the applicable third party.

• Law enforcement, regulators and other parties for legal reasons: We may also disclose your Personal Information with third parties as required by law or if we reasonably believe that such action is necessary (a) to comply with a subpoena or other legal proceedings, legal actions or government agencies’ requests, (b) when we believe in good faith that a disclosure is necessary to comply with the law and the reasonable requests of law enforcement, (c) to protect and exercise our legal claims, rights and property, (d) to protect your rights, property or personal safety or the one of others, (e) to investigate fraud and (f) to protect the security or integrity of our Services.

• The public, when posted in certain public spaces: Some of our Services allow you to connect and interact with others. Your profile information or information that you post in a forum or on a blog, including Personal Information, will be accessible to other users or the general public by default when you create it. Such content will be accessible by the general public or the members of the Service depending on the Service used.

• Security and protection: If we believe disclosure is necessary or appropriate to protect the rights, property, or our safety, our customers, or others, to protect the security and integrity of the Services, or in connection with an investigation of suspected or actual fraudulent or illegal activity (this includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction).

• Otherwise with consent: We may disclose your Personal Information to certain other third parties with your consent.

VIII. How Your Personal Information Is Transferred Globally

1. Imoo is a global company, we leverage our resources and servers around the world to provide services. We have data centers in the U.S., Germany, Singapore, which means that in compliance with applicable laws, your Personal Information might be transferred to or accessed from countries or regions outside of where you use our Services.

2. Please note that different countries or regions offer different levels of data protection. This means that your Personal Information could be stored in a country that offers a level of protection that may, in certain instances, be less protective of your Personal Information than the country or region in which you are located. However, in such cases, we will take measures to ensure that the Personal Information we collect is processed in accordance with this Privacy Notice and applicable laws, and that your Personal Information is adequately protected. For example, we might ask your permission to transfer your Personal Information across borders, and we will implement adequate security measures (such as encryption and de-identification where feasible) and sign the necessary data transmission/sharing agreements with the recipients of your Personal Information prior to the transfer taking place. We will also specifically ensure that we comply with laws that require us to store data locally within a specific country or region.

IX. How We Protect Your Personal Information

1. The security of your Personal Information is very important to us. We have taken reasonably practical technical and organizational measures in accordance with industry standards to protect the Personal Information collected in connection with our Service and prevent it from accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. However, please note that although we have taken reasonable measures to protect your Personal Information, no websites, internet transmissions, computer systems or wireless connections are absolutely secure.

2. In case of a Personal Information security incident, we will act in accordance with applicable law and notify you and/or the competent data protection authority of any such security incident, where required, and take measures to mitigate any risks arising thereof.

X. Your Rights Regarding Your Personal Information

1. Subject to the legal requirements under the data protection legislation, you have the following rights:

• The right to access and Correction: You have the right to request access to the personal information we hold about you and to request its correction. We will respond to your request within a reasonable period (usually 30 days).

• The right to rectification: If you find that the Personal Information we process about you is inaccurate or incomplete, you are entitled to ask us to make rectifications without undue delay and to request the completion of your Personal Information where appropriate.

• The right to erasure: You can submit a request to us to delete Personal Information, and we shall have the obligation to erase it without undue delay in some circumstances – for example, if we do not have a legal reason to continue to process the Personal Information to the extent required by applicable laws and regulations. Please note in so far as you delete all the data that is contained in your device, this does not mean that you have deleted all data that we collect and process about you. Therefore, we encourage you to contact us (please refer to the section “Contact Us” above) to request that your Personal Information is deleted.

• The right to restriction of processing: You have the right, in certain circumstances, to ask us to restrict how we process your Personal Information, such as where the accuracy of the Personal Information is contested by you, for a period of time enabling us to verify the accuracy of that Personal Information. We will keep just enough or process such data necessary for us to make sure we respect your restriction request in the future.

• The right to object: You have the right to object to any processing justified by legitimate interests based on grounds relating to your particular situation at any time. Should you decide to object to the processing of your Personal Information, we will stop processing Personal Information concerning you, unless we can demonstrate compelling reasons for continuing to process your Personal Information that override your interests, rights and freedoms or in the case that we establish, exercise, or defend our legal claims. You can object to direct marketing activities at any time for any reason whatsoever.

• The right to withdraw consent: If you have given us your consent to process your Personal Information but change your mind later, you have the right to withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of our use of your Personal Information before your withdrawal. If you want to withdraw your consent with regard to receiving promotional communications, you can unsubscribe through the method described in each promotional message. If you withdraw your consent, we may no longer be able to provide you with the corresponding Service.

• The right to lodge a complaint: You have the right to lodge a complaint with a competent supervisory authority about the way we handle or process your Personal Information, or file a lawsuit in a court with jurisdiction. However, we would appreciate it if you first contact us to try to solve your issue.

2. If you wish to make a request, you can submit it through support@imoostore.com.

3. Please note that, in the interest of security, we may ask you to verify your identity before processing your request.

4. In principle, we do not charge a fee for responding to your reasonable request. However, for multiple and repetitive requests that exceed a reasonable limit, we may charge a reasonable fee to cover some of our costs, depending on the nature of the request. We are entitled to refuse requests in whole or in part, and we may refuse requests that are manifestly unfounded, unreasonably repetitive or that require disproportionate technical effort (for instance, requests that require the development of new systems). In addition, we may not respond to requests that directly concern significant issues of public interest or may cause serious damage to the legitimate rights and interests of you or other individuals or entities.

XI. How We Process Children’s Personal Information

Our Services are not directed to children under the age of 18. If we learn that we have collected personal information from a child under 18 without parental consent, we will delete that information.

Where required by applicable law, if a user is below the applicable minimum age in their country, the processing of their Personal Information will only be carried out with the consent or authorization of a holder of parental responsibility.

If we become aware that we have collected Personal Information from a child without the required consent, we will take reasonable steps to delete such data without undue delay.

If you believe that a child has provided us with Personal Information without appropriate consent, please contact us using the contact details provided in this Privacy Policy.

XII. Third-Party Websites

1. Our Services may contain links to third-party websites, products and services. You can choose whether to access websites or accept products and services provided by third parties or not. For example, the “follow us” function on our official website will lead you to access our official social network accounts (e.g., Facebook, Instagram, LinkedIn, Twitter and etc.) where you can view marketing or promotional information published by us.

2. We do not control third-party privacy and data protection policies and do not accept any responsibility or liability for their policies. At the same time, such third parties are not bound by this Privacy Notice. Before submitting Personal Information to third parties, we therefore strongly recommend that you refer to the privacy protection practice of such third parties.

XIII. How This Privacy Notice Is Updated

We reserve the right to update or modify this Privacy Notice from time to time. We will, as appropriate, send you notifications of material updates to this Privacy Notice in a form we deem appropriate and we will update the "last updated" date at the start of this Privacy Notice. You are responsible for periodically visiting our website and this Privacy Notice to check for any changes. Your continued use of the Services after we make changes is deemed to be acceptance of those changes.

XIV. Contact Us

1.If you have a privacy question, you may contact the imoo Data Protection Officer (DPO) anytime at support@imoostore.com. We appreciate the opportunity to address your questions and concerns.

2. If you are not satisfied with our response to a complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.