Cookie Policy
Last updated: 13/4/2026
1. Identification of the Data Controller
This website (the “Service”) is operated by IMOO STORE LIMITED (“we”, “us”, or “our”).
• Registered Address: ROOM 901, YIP FUNG BUILDING, 2–12 D’AGUILAR STREET, CENTRAL, HONG KONG
• Contact Email: support@imoostore.com
For users located in the European Union, we have appointed an EU Representative.
For more details, including contact information, please refer to our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website.
• First-party cookies are set by our website and can only be read by us.
• Third-party cookies are set by external providers for functionalities such as analytics, marketing, or embedded services.
Cookies help us:
• Personalize your experience;
• Remember your preferences (e.g. language, login status);
• Improve the performance and effectiveness of our website.
3. Your Consent and Choices
In accordance with the GDPR, strictly necessary cookies do not require your prior consent, as they are essential for providing services explicitly requested by you (e.g. shopping cart, security features).
For all other types of cookies (e.g. analytics, marketing, or preferences), we will request your explicit consent via our Cookie Banner when you first visit our website.
You have the right to:
• Accept All – Allow all cookies;
• Reject All – Refuse all non-essential cookies;
• Manage Preferences – Customize your cookie settings via our Cookie Settings Panel.
Managing Cookies via Your Browser
You can also delete cookies stored on your device at any time by clearing your browser history.
Please note that doing so may remove saved information such as login details or site preferences.
4. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the proper functioning of the website and cannot be disabled. Consent is not required.
Source | Cookie Name | Purpose | Duration |
|---|---|---|---|
imoostore | _cart_id | Record the quantity and discount of items in the shopping cart. | 1 year |
_cart_token | Stores a secure signature to protect the shopping cart ID from tampering. | 1 year | |
accessToken | Authentication Token | 6 Months | |
refreshToken | Refresh Token for Session Renewal | 6 Months | |
accessTokenExpiry | Token Expiration Time | 6 Months | |
cc_cookie | Cookie Consent Banner | 6 Months | |
im_rs | Helps maintain the integrity and security of account registration processes. | 24 hours | |
acw_tc | Prevent Hotlinking and Cross-Site Scripting (XSS) Attacks | Session | |
zendesk | __cf_bm | Cloudflare bot detection and security protection | Session |
_cfuvid | Cloudflare user identification and abuse prevention | Session | |
Firework | fw_cc | Cookie/storage categories the visitor granted via _fwn.cookies, re-applied on the next page load | 1 Year |
fw_consent | Tracking consent level the site set via _fwn.analytics.setConsent ("essential" or "non-essential"), so later pages follow the same choice | 1 Year | |
fw_gs | Global store persisted storage. | 1 Year | |
fw_spcfgchnl fw_spcfgpl fw_spcfgoauthcid | Short term cache of Ad config API response. ~30mins. Key varies based on type. | 1 Year | |
fw_ply_vclsa | @dailymotion/vast-client timestamp of last successful ad. | 1 Year | |
fw_ply_vctc | @dailymotion/vast-client total calls counter | 1 Year | |
fw_ply_vctct | @dailymotion/vast-client total calls timeout | 1 Year | |
fw_ads_spcfgchnl | Channel Ad configuration API response temporary cache | 1 Year | |
fw_ply_coords | Floating player coordinates if dragged by user. | 1 Year | |
fw_ply_vast | Temporary cache to prevent certain VAST events to be fired more than once per video view (creativeView, trackImpression). | 1 Year |
These cookies are strictly limited to providing services requested by the user (such as maintaining a session or ensuring security) and are not used for tracking or profiling.
B. Analytical and Performance Cookies
These cookies help us understand how visitors interact with our website, so we can improve performance and usability. Consent is required.
Source | Cookie Name | Purpose | Duration |
|---|---|---|---|
_ga | User identification (not strictly necessary unless in consent mode) | 13 Months | |
_ga_2E6C5RKTR1 | Used to persist session state | 13 Months | |
Microsoft Clarity | _clck | Stores a pseudonymous Clarity user ID and preferences to recognize the same browser on repeat visits for analytics purposes. | 1 year |
_clsk | Connects multiple page views by a user into a single session recording / analytics session. | 1 day | |
CLID | Identifies the first time Clarity saw this user on a site using Clarity. | 1 year | |
SM | Used to synchronize the MUID across Microsoft domains. | Session | |
ANONCHK | Indicates whether MUID is transferred to ANID. | 10 minutes | |
MR | Indicates whether MUID should be refreshed. | 7 days | |
Firework | fw_lets | The last watched engaged timestamp in UTC | 1 Year |
fw_utm | The latest UTM params coming from URL search params. Source of truth is URL Search Params => Previously stored UTM params | 1 Year | |
fw_attr_ref | Referrer for attribution tracking | 1 Year | |
fw_vid | The last encoded video id a user has watched | 1 Year | |
fw_lid | The last encoded livestream id user has engaged with (watched) | 1 Year | |
fw_laid | The last encoded active livestream id user has engaged with (watched) | 1 Year | |
fw_lrid | The last encoded replay livestream id user has engaged with (watched) | 1 Year | |
fw_laewats | Commerce funnel tracking - The last timestamp in UTC that an AVA answer video started playing | 1 Year | |
fw_abt | In order to access this information in Shopify’s pixel extension, we need this value to be in a cookie as it’s the only thing available in that environment. | 1 Year | |
fw_bid | In order to access this information in Shopify’s pixel extension, we need this value to be in a cookie as it’s the only thing available in that environment. | 1 Year |
Google Analytics is configured with IP anonymization enabled and is used only for aggregated statistical analysis. Data is not combined with other Google services.
C. Marketing and Advertising Cookies
These cookies enable personalized content and advertising, and may track your activity across websites. Consent is required.
Marketing and Advertising Pixels
We may use pixels or similar technologies (sometimes called tracking pixels or web beacons) to recognize a browser or device, record whether a page, advertisement or other content has been viewed or interacted with, measure campaign conversions, and assess the effectiveness of our marketing. Where required by law, these technologies are activated only after you provide consent through the Cookie Settings Panel.
Source | Cookie Name | Purpose | Duration |
|---|---|---|---|
_gcl_au | Track and record conversions | 3 Months | |
_fbp | Track and record conversions | 3 Months | |
Klaviyo | __kla_id | Automatically generated visitor ID | 13 Months |
Microsoft Clarity | MUID | Identifies a unique web browser visiting Microsoft services. | 1 year |
D. Functionality Cookies
These cookies improve your user experience but are not strictly necessary. They are only set after your consent.
Source | Cookie Name | Purpose | Duration |
|---|---|---|---|
Firework | fw_uid | Randomly generated user id to keep track of a user between sessions. Helps tie together pixel events for user journeys | 1 Year |
fw_chid | The last channel id, set at the widget wrapper level to account for all widget types and layouts | 1 Year | |
fw_dsid | The last showroom the user has visited | 1 Year | |
fw_bmid | The last business membership id which user landed on page with | 1 Year | |
fw_se | Session, value contains string with .delimiter. String consists of fws2 - session version fe73bd67-cf64-44e9-a430-863dee1df5d0 - session id 3 - session count(number of session this user had) 1694441101864 - session start time | 1 Year | |
fw_asidwa | Commerce funnel tracking - The last assistance id that an AVA answer video started playing | 1 Year |
5. International Data Transfers
Some third-party providers (such as Google, Klaviyo, and Firework) may process data outside the European Economic Area (EEA), including in the United States.
Where applicable, we ensure that appropriate safeguards are in place in accordance with Articles 44–49 of the GDPR, including the use of Standard Contractual Clauses (SCCs).
Your consent to cookies does not replace these safeguards.
6. Managing Cookies in Your Browser
In addition to our Cookie Settings Panel, you can manage cookies via your browser settings:
• Google Chrome: https://support.google.com/chrome/answer/95647
• Microsoft Edge: https://support.microsoft.com/help/4027947
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies
• Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect legal, technical, or operational changes.
Where required, we will notify you of significant changes via our website.